Searching nature for product, service and packaging solutions

At a time when most major companies have their own dedicated innovation teams, how do you come up with truly innovative ideas and get that competitive edge that you have been searching for?

The Innovation Crew specialises in using lessons from nature to come up with ideas that no one else has thought of. The fancy name for this is biomimetics, but all that really matters is that it delivers true innovation. What makes us unique is the fact we use biomimetics very differently to everyone else – rather than a point solution, we adopt biomimetic principles from a consumer perspective and apply them in a holistic, strategic manner to business challenges. This allows us to deliver game changing ideas for your business.

Incremental improvements are not our domain; lots of people do that. We are about delivering revolutionary changes that drive true competitive advantage and business value. Typically, our work covers product/packaging innovation (including innovating the innovation process itself), supply chain, process improvement, technology  development, leadership development and customer engagement.

We can work in tandem with your innovation team to take your creative ideas to the next level or you can choose to outsource everything to us; just tell us what your objectives and constraints are and we will do the rest, from idea generation through to initial concept and physical product examples (where relevant).

We have done this for a range of household brands and can do the same for you – solutions that speed up the innovation process, wow the marketers, reduce packaging costs, increase on-shelf impact, increase sales, reduce supply chain costs and truly excite consumers. Of course, being recommended by nature has the added benefit of being environmentally friendly to the extent that this can become a real selling point. Ideas include pet food packaging that requires no glue or shrink-wrap, an air freshener that pumps out scent without the need for electricity or batteries and biscuits that need no tin.

In short, real innovation that delivers tangible business benefits and can give your brands / business the edge in a competitive marketplace.

Nature has been around for 3.8 billions years and constantly innovating. The Innovation Crew leverages this evolution so we can deliver revolutionary solutions for your business.