Innovation in product development using lessons from nature

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Dr Phil Richardson Innovation in product development using biomimetics

Dr Phil Richardson

Institute of Directors event in Bath

Business Biomimetics is a new way of designing products by taking lessons from nature. You will hear about how leading brands used it to increase sales, reduce costs and improve product innovation.


With increasing pressure to deliver new products and services to customers, many leading edge organisations are turning to a new type of innovation – biomimetics. This is a way of designing products, services and processes by taking a deep look into biology to discover ideas that can give a significant competitive advantage.

If innovation is a key objective for your business and you actively invest in research for product and service development, then you should consider what biomimetics can offer.

Dr Phil Richardson works with clients such as Mars, Coca Cola, First, Northern Rail, Guide Dogs and Iron Mountain.  He will share with you his experiences from working and researching in this exciting new area of innovation. Phil will help you understand not only what biomimetics is but leave you with a number of ideas that you can think about with your fellow directors.

Thursday 2 February 2012 – 3.45pm for 4.00pm until 6.00pm

At Innovation Centre, Carpenters House, Bath BA1 1UD

For more details please contact the IoD in Bristol or download the event flyer

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