In today’s highly competitive market, most organisations are looking for that special something to help them improve business, whether this be higher sales, lower costs or improve product/service innovation. Dr Phil Richardson has pioneered an approach called Business Biomimetics that takes innovation to a whole new level. It uses lessons from nature and applies them to business problems – nature has been around for 3.8 billion years and has been constantly innovating, so there is a lot we can learn. Many companies offer incremental improvements, but in this breakfast briefing you will learn how to it is possible to use innovation to create truly game changing initiatives. Companies that have already benefited from this approach include Mars, Coca Cola, First, Northern Rail, Guide Dogs and Iron Mountain. This new approach to innovation can be applied to product development, services, leadership development, supply chain, technology development, strategic planning, process improvement and customer engagement. So, whatever sector you work in, Phil will help you to understand how Business Biomimetics could add real value and will leave you with a number of ideas to discuss and share with your fellow Directors.
Date: Thursday 19th April 2012 Time: 07:30 – 09:30 Venue: Hartwell House Aylesbury