Innovation using biomimetics

Innovation is not problem solving. Nor is it about idea generation. We believe innovation is about coming up with something different that adds real value.

It covers the process from idea generation, through implementation to value realisation. This value must improve the overall condition of the business.

The benefits of our approach to innovation

1. More ideas, than traditional methods.

2. Better ideas.

3. Will facilitate breakthrough thinking

4. Fully supports incremental, transformational, ethereal and disruptive innovation.

5. Will change the thinking mind-set, so will benefit future initiatives.

6. Is accessible to all functions and can be used to aid a wider cultural change.

7. Is consumer focused so fits with your key audience.

8. Integrates with existing tools and techniques.

9. Is both systematic and creative, so works for logical, detail and big picture thinkers.


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